Africa's first in-store
retail media network.
Reach shoppers at the exact moment they decide what to buy. Scalable retail media that delivers measurable reach, incremental sales, and lasting customer loyalty.
Niche, interactive opportunities at the shelf.
Connected Media ZA identifies niche, interactive on-shelf opportunities for brands to reach the right customer using innovative and measurable technology. We work with retailers, brands and innovation companies to turn the last mile of the store into media that can be planned, bought and measured.
Nine years building, growing and scaling retail media businesses across FMCG retail and retail properties. Based in Johannesburg, operating across sub-Saharan Africa.
Four disciplines. One cart.
Retail Media Strategy
Partnership negotiation, retailer and agency relationship-building, and business development — getting the right media into the right stores on the right terms.
Onsite & Offsite Activation
Retailer and brand contracting, scaling product availability, sustained advertiser investment and media revenue growth.
Shopper & Category Data
Interactions, dwell time, purchase intent and sales lift where applicable — every activation reports back with numbers, not impressions alone.
In-Store Screen & Shelf Media
Exclusive South African reseller and representative partner for Tokinomo, bringing in-store robotic shopper engagement technology to the local retail market.
A straight line from shelf to sales lift.
Audit
We look at the category, the store estate and the shopper opportunity to find the niche, on-shelf moments worth owning.
Strategy
We agree the retailers, brands and formats, then negotiate the partnerships and contracting that make the campaign possible.
Activation
We deploy interactive on-shelf and in-store media in the aisle, scaling product availability across the agreed store footprint.
Reporting
Interactions, dwell time, purchase intent and sales lift — reported back so you can see the incremental value of the campaign.
First in Africa for in-store innovation.
Not just another POS. We provide measurement and interactive solutions that result in increased sales — measurable, scale and incremental value at the shelf, backed by the exclusive South African partnership with Tokinomo.
The proof: +66% daily items sold and a +57% increase in sales value over the campaign period for one of our partner brands. If you remember one thing — measurable in-store, on-shelf media.